FOCUS COIN
Introducing the blockchain based marketplace
for
capitalizing your photography in Asia
What are our intentions?
Snap Shot
FOCUS COIN will enable enthusiastic high-end and semiprofessional photographers from around the world to create a new lucrative revenue stream which was previously only reserved for professional photographers, elsewhere.
On our new marketplace, your photographic creation and expression will be showcased towards many potential buyers and corporations while maintaining your IP on the transparent blockchain based royalty registration platform.
With our smart contracts, we also aim for FOCUS COIN to become the digital currency not only for the photography, but also for camera related accessories (new & used), starting from the camera capital of the world, Japan and beyond, focusing the fastest growing economies in Asian countries.
Introduction
The big bang of personal photography in recent years by an enormous popularity of smart phones has increased the number of pictures been taken. However, creating high quality pictures require the perfect possible location, weather, equipment, technic and the right moment. Unfortunately, such a high valued pictures can be copied unlimited times, with not much of cost being involved.
At the same time, content market places known as $5 billion industry which provide licensing and copy rights on behalf of the photographers are controlled by a few multinational corporations such as Getty Images and Shatterstock where the photographers are outnumbered by increased amount of competitions. In another word, chance of been selected by those market places is low. Needless to mention, they charge a large % of service fees which gives less profits to the original photographers after sign away rights and control over their creations.
We believe that the existing mainstream system of distributing high quality pictures can be changed with our proprietary blockchain based new market platform which provides licensing, profit distribution, digital payment and photo storage.
Moreover, we have came to an agreement with one of the biggest e-commerce providers in Asian countries to co-develop a new digital payment system called FOCUS PAY to become the digital currency not only for the photography, but also for camera related accessories (new & used), starting from the camera capital of the world, Japan and beyond, focusing the fastest growing economies in Asian countries.
Summary
Our designated market place allows even semiprofessional photographers to reach out towards global audience in orderto capitalize their creations while reserving the most of the benefits and rights to themselves.
FOCUS COIN will be introduced as a new digital payment platform and cryptocurrency system to empower the entire transactions which will provide high level of contracting and accounting within our content market place.
What are the obstacles & solutions?
Problems & Solutions
· The proliferation of pictures in recent years has changed a content market place being over $5 billion industry, worldwide. However, this industry is highly concentrated and concealed with a small number of corporations dominating the distribution and rights management.
· Since, it is not easy to self-distribute and manage rights photographer’s creations, they have no choice left but, to depend upon some major players.
· The photographers are highly competitive profession which only selected ones are able to exercise with rewarding propositions. However, we believe that the top tier enthusiastic semiprofessional photographers also should be given an opportunity to capitalize their creations.
· We believe that the existing mainstream system of distributing high quality pictures can be changed with our proprietary blockchain based new market platform which provides licensing, profit distribution, digital payment and photo storage.
· Our designated market place allows even semiprofessional photographers to reach out towards global audience in order to capitalize their creations while reserving the most of the benefits and rights to themselves.
· FOCUS COIN will be introduced as a new digital payment platform and cryptocurrency system to empower the entire transactions which will provide high level of contracting and accounting within our content market place.
What is the target market like?
Market Analysis
Stock photography is a supply or archive of pictures which are available for individual or commercial use. This is one of the fastest growing market in picture related business in the world, and it is estimated to exceed $5 billion, soon.
The research conducted by Technavio on the global still image market for 2017 to 2021
It is also known as one of the most centralized and dominated market among all the digital contents business, having Shatterstock and Getty Images as the top two major players.
As the general rule, customers are being attracted by the high traffic, visible and popular websites, photographers are unable to reach out to the global customer base just by having their own photography e-commerce.
For this reason, photographers are sacrificing their pictures to the larger stock photography companies by scraping off the large profit margin and the most of the distribution rights. Even so, existing stock photography market place is unable to fully control the way those pictures are being used and eligibility of such licenses.
Photographers are either license their own pictures directly to their customers by themselves which is often challenging and expensive to gather the online traffic and the customers, or hand over the rights and take less profit from the stock photography companies. There are only two choices.
We believe there is an opportunity and a new market place to be built!
What is the business model?
Business Model
The business model of our platform is based on the following foundations.
· Our business model has been designed around the smart contracts and the blockchain ledger which is secure and immutable offering IP licensing, storage access, receiving customer’s payments and revenue distributions.
· We offer blockchain based IP licensing protection, registration and fully transparent reporting.
· We can leverage our market position by collaborating with external photo sharing partners, highlighting the benefits of participating in our market place.
· Through smart contracts, all payments and revenue will be automatically and immediately facilitated and distributed by FOCUS COIN.
FOCUS COIN create the new marketplace
Pictures will be securely kept at our server our our cloud server
Customers can visit our marketplace to view and chose pictures
Photographer will receive customer's FOCUS COIN payments
Customer makes payments by FOCUS PAY
What is the future market place like?
Market Place
Our goal is to have FOCUS COIN to enable semiprofessional photographers to get paid for their creations while they can also use FOCUS COIN to purchase new and used cameras and equipment from our marketplace.
We will continue to search for a new partner market place to collaborate with FOCUS COIN & FOCUS PAY.
International Expansion
We are in negotiation with an e-commerce company to co-develop a new digital payment system called FOCUS PAY to become the digital currency not only for the photography, but also for camera related accessories (new & used), starting from the camera capital of the world, Japan and beyond, focusing the fastest growing economies in Asian countries.
How does the Blockchain work for this?
Blockchain Technology
We will use the blockchain technology to replace the conventional distribution network. Specifically, the following functionalities will be handled by our proprietary blockchain protocol as the decentralized platform.
This new platform’s blockchain technology will automatically enable sellers to license the images through the use of smart contracts.
The use of the smart contract will eliminate the needs of separate accounting system, as every payment and profit distribution are saved on the blockchain.
Through the smart contract, all the related payments will be settled instantaneously by using FOCUS PAY.
The hashed record of the blockchain will function as an internal link to our cloud based server which functions as a hosting server.
How does the FOCUS COIN work?
FOCUS COIN
FOCUS COIN will be a dedicated coin to empower and circulate within our market place. It will enable coin holder to sell and buy not only their pictures, but also camera and its related equipment having the FOCUS COIN to serve as a fundamental and mutual cryptocurrency and a native payment system. It will also be used to distribute profits and commissions in between relevant photographers, creators, distributors and promoters.
How will the funding be used?
Allocation & Funding
The following graph is an estimate of how the funds will be allocated. We may change the % depending on the tiers achieved in the fundraising of the token sale, accordingly.
The proceeds of our coin sales will be mainly used for R & D of the creation of the protocol towards our new content marketplace which will be fully integrated with external platform. The secondary use of the funds are for marketing and business development of our platform in order to collaborate with many other e-commerce providers in Asian countries, along with the development of our cryptocurrency payment gateway called FOCUS PAY.
The use of our future proceeds explained herein only represents our current plan reflecting the most accurate business predictions. It is subject to change based on a numerous factors and uncontrollable factors, which may include the amount of funds being raised, the forecast of blockchain technology and cryptocurrency industry. Allocation and the use of proceeds is within FOCUS COIN’s sole discretion.
Some of the probable future revenue streams could be generated by other products sales on our market place, expanding territories to other countries by collaborating with other content market places and/or e-commerce platforms.
FOCUS COIN may finance our future R&D and the business development by selling some of our reserve coins to investors, or acquire additional equity investments.
How do the projects proceed?
Project Road Map
Do you have any questions?
Q1. What is this FOCUS COIN in a nutshell?
A1. FOCUS COIN will become a new cryptocurrency system supporting a payment gateway for our new photography content market place for semiprofessional photographers focusing on camera capital of the world, Japan and emerging countries in Asia.
Q2. What is so special about this coin compare to other circulation type of alternative payment method?
A2. While other circulation type of coins tend to express their forward looking statement hoping to create a market place of their own, FOCUS COIN’s market place has already been secured with an external partner company.
Q3. Is this so called new market place only reserved for professional photographers?
A3. No. While other mainstream content market places are designed for professionals, we believe that existing semiprofessional photographer’s contents as shown the right side of this whitepaper deserve to be traded with values as high as possible. At the same time, we are positive that many customers find them worth paying for and useful for their own publications on and offline.
Q4. Is there any other things will be traded except for pictures?
A4. Yes. Since our partner already being involved with the sales and distribution of used camera and its related equipment, our new market place will showcase them, as well, along with high quality pictures. However, this is just the start.
Q5. How big this market place will expand and the circulation of FOCUS COIN be come?
A5. We are realistically estimating that once our market place will be created, it will certainly the biggest of its kind in Asia.
Q6. Why the business focus is in Asia?
A6. We believe that some of the best ways to succeed is to do business where future demand and economic growth can be strongly expected, and also to team up with the strongest player of target category within the territory.
Yes, we checked the both boxes.
Corporate Information & Disclaimer
Our team consists of hard working and dedicated men and women with vast experiences in international entrepreneurships, business development, investment, marketing, photography, content marketplace, software engineering, cryptocurrency, IPO & ICO experiences have incorporated a special propose company as follows in order to initiate FOCUS COIN.
TRICOS Enterprises
27 Old Gloucester Street
London, WC1N 3AX, United Kingdom
The information in this whitepaper is not to be fully exhaustive and does not imply any elements of a contractual relationship. While we make every effort to ensure that any material in this whitepaper is accurate and up to date, such as projects, services, technical architecture, coin distribution, company timelines - such material could be subject to change without notice and in no way constitutes a binding agreement or the provision of professional advice.
No regulatory authority has examined or approved any of the information set out in this whitepaper. No such action has been or will be taken under the laws, regulatory requirements or rules of any jurisdiction. The publication, distribution or dissemination of this whitepaper does not imply that the applicable laws, regulatory requirements, or rules have been complied.
Nothing published by this whitepaper or any of its subsidiaries or partner company should be interpreted as investment advice. FOCUS COIN is in no way providing trading or investment advice. Please consult with your appropriate licensed professional before making any financial transactions, including any investments. FOCUS COIN does not intend to express financial, legal or any other advice and any conclusions drawn from statements made by, or on, FOCUS COIN shall not be deemed to constitute advice in any jurisdiction.
This Whitepaper, any part thereof and any copy thereof must not be taken or transmitted to any country where distribution or dissemination of Token Sale or Initial Coin Offering like the one described in this Whitepaper is prohibited or restricted.
Acquiring FOCUS COIN and storing them involves various risks, in particular the risk that we may not be able to launch its operations and develop its blockchain and provide the services planned. Therefore, and prior to acquiring FOCUS COIN, any purchaser should carefully consider the risks, costs and benefits of acquiring FOCUS COIN in the context of the crowd sale and, if necessary, obtain any independent advice in this regard.
This English language whitepaper is the primary official source of information about FOCUS COIN. The information contained herein may from time to time be translated into other languages or used in the course of written or verbal communications with existing and prospective customers, partners etc. In the course of such translation or communication some of the information contained herein may be lost, corrupted, or misrepresented. The accuracy of such alternative communications cannot be guaranteed. In the event of any conflicts or inconsistencies between such translations and communications and this official English language whitepaper, the provisions of this English language original document shall prevail.
Once purchased, the value of FOCUS COIN may significantly fluctuate due to various reasons. We do not guarantee any specific value of FOCUS COIN over any specific period of time. We shall not be held responsible for any change in the value of FOCUS COIN. Finally, please note that FOCUS COIN may be subject to change or risks not foreseen at the time of this publication and also in the future.